On the eve of International Women's Day on Wednesday, an asset management company installed a sculpture of a young woman facing the famous charging bull on Wall Street. That is the way the world's third-largest asset manager (State Street Global Advisors, a nearly $2.5 trillion investor) is rolling out the campaign to celebrate the power of women in leadership to life – right here in the center of our financial markets. The stunt is meant to symbolize the power of women in leadership. More specifically, it’s part of a campaign by SSGA to emphasize that companies with women in top positions perform better financially.
The sculpture, titled “The Fearless Girl,” was made by Kristen Visbal and photographed by Federica Valabrega. The guerrilla aspect of the placement is in keeping with the Charging Bull itself, which was installed without permission by artist Arturo Di Modica in 1989. It was meant to be a symbol of the strength and power of the American people following the stock-market crash of 1987. Residents fell in love with it, and the city allowed it to remain.
McCann New York, the advertising agency creating this campaign, did get a permit for the girl statue. It will be up for at least a week, says the agency, which is negotiating with the city for it to become part of the art program so she can stay longer.
CLICK HERE TO WATCH A LIVE VIDEO FROM "THE FEARLESS GIRL" SPOT
MORE QUICK STORIES
Most people have probably never heard of it but there is a tiny 100 by 200-foot island on the East River in New York City called U Thant Island.
From 24-hour dining to all-night clubs, some cities rebut the notion that nighttime is for sleeping. Get to know more about New York, Sao Paulo, Madrid, Beirut, and Paris.
Did you know? The island of Manhattan was purchased from American Indian people in 1626 for about US$1,000 in modern currency.
New York City’s coastline is longer than those of Miami, Boston, Los Angeles, and San Francisco combined. Did you know that?
How much it would cost a taxi cab ride from New York City to Los Angeles?
New York City homeowners can request that a tree planted outside their homes for free.
There's a skyscraper in New York City with no windows. Do you know where is it located?
Do you know how many same-sex couples were married in New York City on the first day that same-sex marriage was legal statewide?
Do you know what the MTA does to prevent getting ice on a railway from happening?
New York City became the first national capital of the U.S. for a year. When did that happen?
Did you know? New Yorkers drink almost 7 times more coffee than other cities in the US.
Do you know where is located the narrowest house in New York City?
Did you know? When the Dutch first arrived in Manhattan, there were massive oyster beds. In fact, Ellis Island and Liberty Island were called Little Oyster and Big Oyster Island.
Did you know? Madison Square Park, Washington Square Park, Union Square Park, and Bryant Park used to be cemeteries.
Did you know? Those scary nitrogen gas tanks you see on the corners of streets are used to keep underground telephone wires dry.
Did you know? Eating a New York bagel is equivalent to eating one-quarter to one-half a loaf of bread.
A remarkable way to celebrate the power of women in leadership to life.
The winter of 1780 was so harsh in New York that New York harbor froze over. People could walk from Manhattan to Staten Island on the ice.
Did you know? In 1857, toilet paper was invented by Joseph C. Gayetty in NYC. 😷
Did you know? Albert Einstein’s eyeballs are stored in a safe deposit box in New York City.
Did you know? Up until 1957, there was a pneumatic mail tube system that was used to connect 23 post offices across 27 miles. At one point, it moved 97,000 letters a day.
Did you know? There is a secret train platform in the Waldorf Astoria hotel.
Did you know? UPS, FedEx, and other commercial delivery companies receive up to 7,000 parking tickets a DAY, contributing up to $120 million in revenue for the city of New York.
Where is the largest Chinese population of any city outside of Asia?
This is just impressive.
Fun fact about the Flatiron Building
Would you like to buy a private island in New York City for just US$10?
Did you know? It can cost over $289,000 for a one-year hot dog stand permit in Central Park.